A proper promotional mix is one that _____.

Question

A proper promotional mix is one that _____.​

Quizplus · Accepted Answer

A proper promotional mix should be designed to meet the needs of the target market. It should be tailored to the preferences, attitudes, and behaviors of the target audience to ensure that the promotional message is effective and resonates with them. This may involve using a combination of different promotional tools, such as advertising, personal selling, sales promotion, public relations, and direct marketing, depending on the target market and the product/service being marketed. A proper promotional mix is therefore not necessarily one that employs a pull or push strategy, nor is it one that utilizes all forms of promotion equally, but rather one that is strategically designed to reach and engage the target market.

A Proper Promotional Mix Is One That _____.​

A Proper Promotional Mix Is One That _____.