A(n)_____ is the combination of advertising,personal selling,sales promotion,social media,and public relations that are used to reach the target market and fulfill an organization's overall goals.

Question

A(n)_____ is the combination of advertising,personal selling,sales promotion,social media,and public relations that are used to reach the target market and fulfill an organization's overall goals.​

Quizplus · Accepted Answer

The promotional mix refers to the combination of advertising, personal selling, sales promotion, social media, and public relations that are used to reach the target market and fulfill an organization's overall goals. Therefore, option D is the best choice for this definition. The marketing mix (option C) refers to the combination of product, price, promotion, and place (distribution) decisions that a company makes to satisfy a target market. While advertising campaign (option B) refers to a series of related advertisements aimed at a particular market to promote a product or service. The communication model (option A) refers to the process by which a sender transmits a message to a receiver.

A(n)_____ Is the Combination of Advertising,personal Selling,sales Promotion,social Media,and Public