AutomatedFry Inc.is the leading manufacturer of ventless deep fryers.It has developed a new high-capacity fryer.To identify the prospective clients for its latest product,it sends out brochures to thousands of food-service managers along with a detachable card that the managers can use to request more information.Based on this information,AutomatedFry Inc.is involved in the _____ step of the selling process.

Question

AutomatedFry Inc.is the leading manufacturer of ventless deep fryers.It has developed a new high-capacity fryer.To identify the prospective clients for its latest product,it sends out brochures to thousands of food-service managers along with a detachable card that the managers can use to request more information.Based on this information,AutomatedFry Inc.is involved in the _____ step of the selling process.​

Quizplus · Accepted Answer

AutomatedFry Inc. is sending out brochures to thousands of food-service managers with a detachable card that the managers can use to request more information. This is a lead generation activity as it is aimed at identifying prospective clients for the company's latest high-capacity fryer.