
Kay and Jenny's,a restaurant,has implemented a new system that identifies and gathers information about its regular customers.It rewards the regular customers by giving them gift coupons and cash prizes.This is most likely an example of a(n) _____ system.
A) organizational optimization
B) profit maximization
C) total quality management (TQM)
D) customer relationship management (CRM)
Correct Answer:
Verified
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