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How Can Personal Selling Reduce the Costs of Promoting a Product

Question 20

Multiple Choice
How can personal selling reduce the costs of promoting a product or service?

How can personal selling reduce the costs of promoting a product or service?


A) By promoting a product to both qualified and nonqualified prospects
B) By promoting undifferentiated sales messages toward prospective consumers
C) By purchasing advertising and sales promotions in large amounts
D) By adjusting the size of the sales force in one-person increments

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