Which of the following trends in the consumer market has increased the difficulty of setting the right price for a product?
A)The unwillingness of many firms to maintain or regain their market share by cutting prices
B)The decreased availability of bargain-priced private and generic product brands
C)The careful evaluation of each product's price against its value by potential buyers
D)The inability of consumers to do comparison shopping

Question

Quizplus · Accepted Answer

The careful evaluation of each product's price against its value by potential buyers has increased the difficulty of setting the right price for a product as consumers are scrutinizing the value they are receiving for the price they are paying. This leads to a need to ensure the price reflects the perceived value of the product. The other options either do not impact the pricing strategy or may make it easier to set a price.

Which of the Following Trends in the Consumer Market Has