For convenience,pricing objectives can be divided into three categories.They are:
A)refundable,competitive,and attainable.
B)perceived,actual,and situational.
C)differentiated,niche,and undifferentiated.
D)profit oriented,sales oriented,and status quo.

Question

Quizplus · Accepted Answer

The three categories mentioned in option D - profit oriented, sales oriented, and status quo - are the widely recognized pricing objectives in marketing. Profit-oriented pricing objectives focus on maximizing profits and can involve strategies like cost-plus pricing or value-based pricing. Sales-oriented pricing objectives, on the other hand, aim to increase sales volume and may involve lower prices or promotional discounts. Status quo pricing objectives aim to maintain market share or image and keep prices consistent with competitors' prices.

For Convenience,pricing Objectives Can Be Divided into Three Categories