Selecting a mass market, a firm risks losing potential customers to competitors who instead try to meet the needs of specific target markets.

Question

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When a firm chooses to target a mass market, it aims to appeal to a broad range of consumers. However, this approach may not fully meet the needs of specific target markets, causing those consumers to seek out competitors who better cater to their specific preferences or needs. This is a risk that comes with choosing a mass market approach.

Selecting a Mass Market, a Firm Risks Losing Potential Customers