________ refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain customers.
A) Market research
B) Syndicated research
C) Exploratory research
D) Customer insights
E) Predictive technology

Question

Quizplus · Accepted Answer

Customer insights is the term used to describe the process of gathering information about customers in order to better understand their needs, preferences, and behaviors. This information can then be used to acquire, develop, and retain customers more effectively. Market research (A) and syndicated research (B) are related to gathering information about markets and industries more broadly, while exploratory research (C) is a type of research aimed at exploring new ideas or concepts. Predictive technology (E) refers to the use of data, algorithms, and machine learning to make predictions about future outcomes. While it may be useful in some contexts, it is not directly related to acquiring, developing, and retaining customers.

________ Refers to the Collection, Deployment, and Interpretation of Information