The dentist's office calling to remind you of your scheduled appointment for the next day is an example of ________.
A) CRM
B) customer equity
C) undifferentiated targeting
D) share of customer
E) repositioning

Question

Quizplus · Accepted Answer

CRM (Customer Relationship Management) involves maintaining a relationship with existing customers and involves activities such as personalized communication and follow-up to ensure customer satisfaction. The dentist's office calling to remind you of your upcoming appointment is an example of this.

The Dentist's Office Calling to Remind You of Your Scheduled