In one-to-one marketing, the final step is to ________.
A) interact with the customers and find ways to improve cost efficiency
B) prioritize efficiency of interactions with customers
C) differentiate among these customers in terms of both their needs and their value to the company
D) customize some aspects of the products or services offered to each customer
E) implement a mass customization program

Question

Quizplus · Accepted Answer

The final step in one-to-one marketing is to customize some aspects of the products or services offered to each customer. This involves tailoring the offering to meet the specific needs and preferences of individual customers, based on the data collected through interactions and transactions with them. This helps build strong relationships with customers and improves customer loyalty, leading to increased sales and profitability.

In One-To-One Marketing, the Final Step Is to ________