To reduce the workload required to fully take advantage of all of the data collected from customers in a CRM program, firms use ________, a set of rules for handling different processes in a predetermined way.
A) conversion rates
B) marketing automation
C) customer lifetime value
D) share of customer
E) structured data

Question

Quizplus · Accepted Answer

Marketing automation refers to software and technology that automates repetitive marketing activities, such as sending emails or posting on social media, based on a set of predetermined rules or triggers. This can help reduce the workload required to fully take advantage of all the data collected from customers in a CRM program.

To Reduce the Workload Required to Fully Take Advantage of All