Which of the following is an approach to calculating customer lifetime value?
A) Markhov chain modeling
B) machine learning
C) scanner data
D) sentiment analysis
E) A/B testing

Question

Quizplus · Accepted Answer

Markov chain modeling is a widely used approach for calculating customer lifetime value by predicting the probability of a customer transitioning from one state (such as active user) to another (such as churned). Machine learning, scanner data, sentiment analysis, and A/B testing can be used for other purposes, but are not the primary approaches for calculating customer lifetime value.

Which of the Following Is an Approach to Calculating Customer