Marketers use the metric of ________ to understand where web traffic is coming from and which marketing investments are generating enough interest in users to get them to follow a link to a product webpage.
A) click-through rate
B) conversion rate
C) churn rate
D) sentiment analysis
E) cost-per-impression

Question

Quizplus · Accepted Answer

Click-through rate (CTR) measures the percentage of users who clicked on a specific link or advertisement from the total number of users who viewed it. Marketers can use CTR to determine which marketing efforts are generating the most interest and directing the highest amount of traffic to their website, allowing them to optimize their strategy accordingly.

Marketers Use the Metric of ________ to Understand Where Web