In marketing metrics terms, a(n) ________ is desired consumer action.
A) bounce
B) conversion
C) share
D) control
E) optimization

Question

Quizplus · Accepted Answer

A conversion is the desired consumer action that a marketer wants a potential customer to take, such as making a purchase, filling out a form, or signing up for a newsletter. A bounce is the opposite of a conversion, where a user leaves a website without interacting with it. A share refers to the number of times a piece of content is shared on social media, while control and optimization do not directly relate to desired consumer actions.

In Marketing Metrics Terms, A(n) ________ Is Desired Consumer Action