Start-up marketers may use ________ through sites such as Kickstarter.com to raise the necessary capital to get a new product to market.
A) simulated market tests
B) beta tests
C) crowdfunding
D) ideation
E) value co-creation

Question

Quizplus · Accepted Answer

Crowdfunding is a method where start-up marketers can raise the necessary capital to get a new product to market through sites such as Kickstarter.com. It involves obtaining funding from a large number of investors who contribute small amounts of money towards the project, making it an effective way for start-ups to raise funds without having to go through traditional funding sources like venture capitalists or angel investors.

Start-Up Marketers May Use ________ Through Sites Such as Kickstarter