Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market. It does not attempt to make any drinks that are not targeted to this market. Active Beverages uses a(n) ________.
A) undifferentiated marketing strategy
B) filling-out strategy
C) cannibalization strategy
D) limited-line strategy
E) brand extension strategy

Question

Quizplus · Accepted Answer

Active Beverages uses a limited-line strategy by targeting only the market interested in extreme sports and making high-energy drinks for that specific market. It does not attempt to make any drinks that are not targeted towards this market.

Active Beverages Targets the Same People Who Watch the Gravity