P&G makes Tide, Cheer, Ivory Snow, and Bold detergents as well as PertPlus, Rejoice, and Vidal Sassoon shampoos. Through its use of a separate and unique brand name for each of these products, Procter & Gamble is using a(n) ________ strategy.
A) umbrella brand
B) family brand
C) individual brand
D) private-label brand
E) cobranding

Question

Quizplus · Accepted Answer

Procter & Gamble is using individual brand strategy where each product has its own unique brand name.

P&G Makes Tide, Cheer, Ivory Snow, and Bold Detergents as Well