In order to ensure consistency of thought and style to campaigns that stretch over extended periods of time, this is an important component of the creative development process:
A) product mix
B) media budget
C) market place
D) teamwork
E) mission statement
Correct Answer:
Verified
Q1: To facilitate the creative thinking process, overall
Q2: Objectives that are focused on behavioural issues
Q4: The document that is known as the
Q5: Advertising objectives focus on
A) behavioural issues
B) product
Q6: The advertising agency might gain general direction
Q7: One of the key issues of the
Q8: The target market profile must be supplied
Q9: The task of developing the creative concept
Q10: Once the advertising objectives are clearly defined,
Q11: The market profile includes key issues on
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