Objectives that are focused on behavioural issues such as creating awareness are:
A) sales objectives
B) creative objectives
C) media objectives
D) advertising objectives
E) marketing objectives
Correct Answer:
Verified
Q1: To facilitate the creative thinking process, overall
Q3: In order to ensure consistency of thought
Q4: The document that is known as the
Q5: Advertising objectives focus on
A) behavioural issues
B) product
Q6: The advertising agency might gain general direction
Q7: One of the key issues of the
Q8: The target market profile must be supplied
Q9: The task of developing the creative concept
Q10: Once the advertising objectives are clearly defined,
Q11: The market profile includes key issues on
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