The target market profile must be supplied to the agency by the

Question

Quizplus · Accepted Answer

The client is typically responsible for providing the target market profile to the agency. They have a better understanding of their own target market and customer demographics, and can provide the agency with this information to help guide their media planning and buying decisions. The other options listed may provide supporting data or metrics, but are not responsible for defining the target market profile.

The Target Market Profile Must Be Supplied to the Agency