When a product is firmly established in the market, the marketing objectives usually reflect an attempt to

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When a product is already established in the market, the focus of marketing objectives shifts towards increasing the usage of the product among existing customers rather than creating awareness or encouraging product trial. Thus, the goal is to convert light users into heavy users by utilizing persuasive marketing techniques. Therefore, the best choice is E-Convert light users into heavy users.

When a Product Is Firmly Established in the Market, the Marketing