When the creative team has completed an assignment in the form of rough layouts, storyboards or scripts, it is submitted to ________ for approval.
A) the client
B) fellow designers
C) senior agency personnel
D) the general public
E) a focus group
Correct Answer:
Verified
Q8: The target market profile must be supplied
Q9: The task of developing the creative concept
Q10: Once the advertising objectives are clearly defined,
Q11: The market profile includes key issues on
Q12: When a product is firmly established in
Q14: This area of analysis may have an
Q15: The document that contains vital information about
Q16: The advertising problem or opportunity may be
Q17: In the product profile, these are identified
Q18: In the creative development process, one of
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