
Through consultation with the agency's creative team, the client will play a dominant role in the development of creative-strategy statements.
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Q68: The agency must supply the client with
Q69: The client compiles a document containing vital
Q70: Since the client's money is on the
Q71: Advertising agencies commonly have copywriters and art
Q72: Within the creative brief, the product profile
Q74: Typically, advertising campaigns are designed to resolve
Q75: For positive appeals, the product promise and
Q76: During the planning process, the agency should
Q77: When presenting the creative brief to the
Q78: No matter how good a tagline is,
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