For positive appeals, the product promise and benefits presented are based on an experience the potential buyer can avoid by purchasing the advertised product or service.

Name: For positive appeals, the product promise and benefits presented are based on an experience the potential buyer can avoid by purchasing the advertised product or service.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

Positive appeals focus on the positive outcomes or experiences that can be gained by purchasing the advertised product or service, not on what can be avoided.

For Positive Appeals, the Product Promise and Benefits Presented Are