Advertising objectives usually focus on product issues and are expressed in qualitative terms whenever possible.

Name: Advertising objectives usually focus on product issues and are expressed in qualitative terms whenever possible.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Advertising objectives often focus on broader goals such as creating awareness, generating interest, or prompting action, and are typically expressed in quantitative terms to measure their effectiveness.

Advertising Objectives Usually Focus on Product Issues and Are Expressed