The Starch readership test evaluates a viewer's reaction to a new television commercial.
Correct Answer:
Verified
Q79: Often there are several meetings between agency
Q80: Advertising objectives usually focus on product issues
Q81: What role does the support claims statement
Q82: How can competitive analysis serve as a
Q83: Many advertisers worry that a humorous campaign
Q85: When evaluating creative, why should a client
Q86: How are tactical considerations different from creative
Q87: A support-claims statement provides proof of promise
Q88: An endorsement advertisement essentially amounts to a
Q89: What is the purpose of the creative
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