Many advertisers worry that a humorous campaign will suffer from premature wear-out after a few exposures: when the humour is familiar, it is no longer funny.

Name: Many advertisers worry that a humorous campaign will suffer from premature wear-out after a few exposures: when the humour is familiar, it is no longer funny.
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

This statement is true. Humorous campaigns may lose their effect after being seen multiple times and becoming familiar to the audience. This is known as wear-out.

Many Advertisers Worry That a Humorous Campaign Will Suffer from Premature