Since the client's money is on the line, the client has every right to apply qualitative and quantitative research assessments at any stage of creative execution.

Question

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The client has invested money in the creative execution and has the right to ensure that the money is being used effectively. Qualitative and quantitative research assessments can help the client to determine the effectiveness of the creative execution and make necessary adjustments.

Since the Client's Money Is on the Line, the Client