The product/brand media profile, contained in the media brief, reviews
A) the psychographics of the target market
B) market size and growth trends
C) competitor's media usage and spending
D) historical media usage and spending trends
E) the amount allocated to the media budget
Correct Answer:
Verified
Q2: Information regarding who, what, when, where, and
Q3: The reach of a television program is
Q4: A rifle strategy is a matching strategy
Q5: Reaching the desired target market efficiently through
Q6: The media model "recency" suggests that
A) reach
Q7: Frequency refers to
A) the type of TV
Q8: When it comes to reach versus frequency,
Q9: If a message reaches 70 per cent
Q10: The direction a media plan takes is
Q11: The nature of the word "shotgun" suggests
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