The reach of a television program is also referred to as
A) total exposures
B) recency
C) continuity
D) duplication
E) a rating
Correct Answer:
Verified
Q1: The product/brand media profile, contained in the
Q2: Information regarding who, what, when, where, and
Q4: A rifle strategy is a matching strategy
Q5: Reaching the desired target market efficiently through
Q6: The media model "recency" suggests that
A) reach
Q7: Frequency refers to
A) the type of TV
Q8: When it comes to reach versus frequency,
Q9: If a message reaches 70 per cent
Q10: The direction a media plan takes is
Q11: The nature of the word "shotgun" suggests
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