A good example of what media planners refer to as "engagement" is
A) channel surfing during television commercial breaks
B) surfing the Internet
C) listening to the radio while at work
D) text-messaging while watching television
E) 30 minutes of uninterrupted time reading a favourite magazine

Question

Quizplus · Accepted Answer

30 minutes of uninterrupted time reading a favourite magazine is a good example of "engagement" as it shows that the person is actively involved and focused on the content of the magazine, demonstrating a high level of attention and interest in the topic. This level of engagement suggests that the person is more likely to remember and act upon the information presented in the magazine.

A Good Example of What Media Planners Refer to as "Engagement