When time and space are purchased in urban markets that have been identified as priorities, the media plan is referred to as
A) a rifle strategy
B) a concentrated strategy
C) a roadblock
D) a key market plan
E) a selective coverage plan

Question

Quizplus · Accepted Answer

A key market plan focuses on purchasing media time and space in specific urban markets that have been identified as priorities, targeting those areas strategically.

When Time and Space Are Purchased in Urban Markets That