
A media buyer is responsible for
A) selecting the appropriate types of media for the client's campaign
B) hiring the right media planners for a specific project
C) maximizing the efficiency of the media budget
D) creating the advertising budget for the client
Correct Answer:
Verified
Q38: When time and space are purchased in
Q39: CPM is defined as
A) creative per media
B)
Q40: Providing coverage only in key markets is
Q41: BMW implemented its advertising campaign for the
Q42: One method that can be used when
Q44: The third step to the task method
Q45: In this budgeting method, the company allocates
Q46: Share of advertising refers to
A) the number
Q47: "Media Advisor" is an example of a
A)
Q48: This budgeting method is based on the
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