
CPM is defined as
A) creative per media
B) Consumer Protection magazine
C) cost per thousand
D) media publishing cost
E) client profile and media
Correct Answer:
Verified
Q34: The advantage of a concentrated media strategy
Q35: A good example of what media planners
Q36: This type of media schedule is used
Q37: This type of media schedule is characterized
Q38: When time and space are purchased in
Q40: Providing coverage only in key markets is
Q41: BMW implemented its advertising campaign for the
Q42: One method that can be used when
Q43: A media buyer is responsible for
A) selecting
Q44: The third step to the task method
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