If the advertising manager does not like the agency's creative or media recommendation, then
A) more advertising research is required
B) the client must revise their objectives
C) the agency will choose to drop the client
D) the agency proposal won't likely reach the corporate approval stage
E) the advertising budget will be lowered
Correct Answer:
Verified
Q23: M2 Universal is an example of which
Q24: In order to better understand target consumers
Q25: Account shifting refers to
A) the transfer of
Q26: One of the advertising manager's key responsibilities
Q27: In today's cluttered media environment, clients are
Q29: If RBC Investments wanted to target Canada's
Q30: A company that thinks globally but acts
Q31: To encourage the best possible relationship between
Q32: Reasons for dissolving a relationship with an
Q33: In an effort to ensure that desired
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