In today's cluttered media environment, clients are moving away from mass media and toward

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In today's cluttered media environment, clients are moving away from mass media (which includes broadcast and print advertising) and towards more targeted and measurable forms of communication such as direct-response communications. This allows for a more personalized approach and a higher likelihood of reaching specific audiences. B2B communications and personal selling may also be effective in certain situations, but are not necessarily the preferred choice for all clients.

In Today's Cluttered Media Environment, Clients Are Moving Away from Mass