If RBC Investments wanted to target Canada's baby boomers as part of their marketing strategy, what type of agency should they seek?

Question

Quizplus · Accepted Answer

Since the target market is baby boomers, who are typically aged 55-75, a specialized agency that focuses on the financial industry would be the best choice. An industry specialist agency would understand the unique needs and preferences of this demographic and would be able to craft a targeted message and strategy accordingly.

If RBC Investments Wanted to Target Canada's Baby Boomers as Part