Typically, full-service agencies attract

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Full-service agencies typically offer a wide range of services including creative development, media planning and buying, and account management. These services are most often utilized by larger national advertisers who require a comprehensive and integrated approach to their marketing and advertising efforts. Small local businesses and not for profit companies may not have the budgets necessary to afford the services of a full-service agency, while media planning companies may specialize in a particular aspect of the advertising process and not require the full range of services offered by a full-service agency. International head offices may also have their own in-house marketing and advertising teams, or may work with specialized agencies in each country they operate in.

Typically, Full-Service Agencies Attract