One of Canada's largest media buying agencies, responsible for 1.08 billion in 2013, is
A) Starcom
B) OMD Canada
C) Rethink
D) Cossette Communications Group
E) BBDO
Correct Answer:
Verified
Q33: In an effort to ensure that desired
Q34: Broadcast is composed of which type of
Q35: Typically, full-service agencies attract
A) small local businesses
B)
Q36: MacLaren McCann and Ogilvy and Mather are
Q37: With complex laws and regulations governing advertising,
Q39: One of the services that a full-service
Q40: Which type of advertising agency must offer
Q41: What commission would be charged on a
Q42: The agency commission system is viewed by
Q43: The account director is responsible for
A) increasing
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