The account director is responsible for

Name: The account director is responsible for
Brand: Quizplus
Rating: 4.9 (58 reviews)

Question

Quizplus · Accepted Answer

The account director's main responsibility is to ensure the overall profitability of the account. While increasing client sales is a goal, this is typically the responsibility of sales or marketing teams. Media planning, copywriting, and creative development are typically the responsibilities of other departments within an advertising agency.

The Account Director Is Responsible for