The agency commission system is viewed by some clients as flawed because:
A) it involves many hidden costs for the client
B) it is the most expensive method of compensation
C) agencies may recommend more expensive media options to increase their commissions
D) payment is due in full when signing on with an agency
Correct Answer:
Verified
Q37: With complex laws and regulations governing advertising,
Q38: One of Canada's largest media buying agencies,
Q39: One of the services that a full-service
Q40: Which type of advertising agency must offer
Q41: What commission would be charged on a
Q43: The account director is responsible for
A) increasing
Q44: One type of advertising research is _
Q45: The agency of record is primarily responsible
Q46: The standard media commission rate paid to
Q47: Which of the following is an essential
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