Which type of advertising agency must offer integrated marketing communications solutions to its clients?

Question

Quizplus · Accepted Answer

Full-service agencies are the ones that offer comprehensive and integrated marketing communications solutions to their clients. They provide a range of services that include advertising, public relations, media planning, creative development, and digital marketing. Full-service agencies aim to provide a one-stop-shop solution to their clients, where they can get all marketing services under one roof.

Which Type of Advertising Agency Must Offer Integrated Marketing Communications