One of the disadvantages for advertising in magazines is the
A) expensive distribution
B) long lead times
C) lack of preferred positions
D) ability to change advertising at short notice
E) only option is full colour
Correct Answer:
Verified
Q50: When advertisers agree to purchase space in
Q51: A pass-along reader represents a bonus to
Q52: Because of the relative infrequency (in comparison
Q53: Obtaining a specific page or section within
Q54: The insertion order date in a magazine
Q56: An example of a vertical publisher is
A)
Q57: Advertisers can partially overcome the problem of
Q58: A technique in which the coloured background
Q59: A gatefold advertisement in a magazine is
Q60: Gluing items such as recipe booklets or
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