A pass-along reader represents a bonus to an advertiser in a magazine at no additional cost. This is

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A pass-along reader is a person who reads a magazine that was not originally intended for them, but rather was passed along to them by the original purchaser. This represents a bonus circulation to the advertiser at no additional cost, since the pass-along readers were not factored into the circulation numbers that were used to determine the advertising rates. Therefore, choice C - bonus circulation at no additional cost - is the best choice.

A Pass-Along Reader Represents a Bonus to an Advertiser in a Magazine