In comparison to newspapers, a key disadvantage to magazines is
A) quality of reproduction
B) life span
C) demographic selectivity
D) geographic flexibility
E) frequency
Correct Answer:
Verified
Q42: A controlled circulation magazine
A) is distributed free
Q43: The primary advantage of magazines is
A) number
Q44: Advertisers purchasing ad space in some of
Q45: The frequency of publication varies from one
Q46: Foodservice and Hospitality magazine is an example
Q48: Some publications offer some form of geographic
Q49: Should an advertiser not use all of
Q50: When advertisers agree to purchase space in
Q51: A pass-along reader represents a bonus to
Q52: Because of the relative infrequency (in comparison
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