Advertisers purchasing ad space in some of today's national magazines can also advertise on the publication's
A) sister publications
B) back cover
C) special supplements
D) website
E) regional edition
Correct Answer:
Verified
Q39: Other factors that influence the cost of
Q40: With regard to rate schedules, rates charged
Q41: Paid circulation refers to
A) subscription sales only
B)
Q42: A controlled circulation magazine
A) is distributed free
Q43: The primary advantage of magazines is
A) number
Q45: The frequency of publication varies from one
Q46: Foodservice and Hospitality magazine is an example
Q47: In comparison to newspapers, a key disadvantage
Q48: Some publications offer some form of geographic
Q49: Should an advertiser not use all of
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