Should an advertiser not use all of the estimated space in their contract by the end of the year, the advertiser would have to

Question

Quizplus · Accepted Answer

When an advertiser does not use all of the estimated space in their contract by the end of the year, they typically have to pay the magazine based on a short rate. The short rate is the difference between the discounted rate initially agreed upon for the bulk space and the regular rate for the actual amount of space used.

Should an Advertiser Not Use All of the Estimated Space