When advertisers agree to purchase space in consecutive issues of a magazine they are offered a
A) short rate
B) corporate discount
C) transient rate
D) frequency discount
E) continuity discount
Correct Answer:
Verified
Q45: The frequency of publication varies from one
Q46: Foodservice and Hospitality magazine is an example
Q47: In comparison to newspapers, a key disadvantage
Q48: Some publications offer some form of geographic
Q49: Should an advertiser not use all of
Q51: A pass-along reader represents a bonus to
Q52: Because of the relative infrequency (in comparison
Q53: Obtaining a specific page or section within
Q54: The insertion order date in a magazine
Q55: One of the disadvantages for advertising in
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