With regard to rate schedules, rates charged by line go down
A) as the size of the advertisements increase
B) if advertisements are spaced apart by set periods of time
C) if the ad is in the same location as before
D) based on the amount of white space in advertisements
E) as the number of lines increases over a specified period
Correct Answer:
Verified
Q35: If an 8-page insert in the Toronto
Q36: Details of a newspaper ad request are
Q37: Newspaper readers tend to go through the
Q38: Magazine readership figures are tracked by
A) Alliance
Q39: Other factors that influence the cost of
Q41: Paid circulation refers to
A) subscription sales only
B)
Q42: A controlled circulation magazine
A) is distributed free
Q43: The primary advantage of magazines is
A) number
Q44: Advertisers purchasing ad space in some of
Q45: The frequency of publication varies from one
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